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Please use this identifier to cite or link to this item: /handle/123456789/1826

Title: STUDY THE ADOPTION OF SOCIAL MEDIA FOR PUBLIC RELATIONS BY NON-PROFIT ORGANIZATIONS: CASE STUDY OF OPERATION SMILE
Authors: Võ, Minh Hiếu
Phan, Tat Cong
Tran, Van Phat
Duong, Truc Vy
Tran, Ngoc Quynh Anh
Keywords: Capstone project
Đồ án tốt nghiệp
Adoption of social media
Public relations
Non-profit organization
Operation smile
Issue Date: 2015
Publisher: FUG HCM
Abstract: In order to have the fastest possible access to resources from the community, to achieve the criteria of efficiency, low cost and suitable subjects, the research will focus on the application of social media in public relations of non-profit organizations, in a particular case of Operation Smile, a not-for-profit organization in Vietnam.
URI: http://ds.libol.fpt.edu.vn/handle/123456789/1826
Appears in Collections:Quản trị kinh doanh (Business Administration)

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