Innovation process Multiple filters Aha& #33 Moment Serendipity Information processing Creativity
Creativity-often defined as developing something novel that fits its context, and has value-
has gained increasing attention within countries and organisations, especially as more
leaders see it as a renewable resource. Despite having long been studied as a concept in
psychology and management theories, and recently, in neuroscience and brain research, it
is often regarded as an intangible concept, resulted from a'mysterious process'. This
conceptual paper offers an applicable and practicable framework of information process of ...