- Tài khoản và mật khẩu chỉ cung cấp cho sinh viên, giảng viên, cán bộ của TRƯỜNG ĐẠI HỌC FPT
- Hướng dẫn sử dụng: Xem Video .
- Danh mục tài liệu mới: Tại đây .
- Đăng nhập : Tại đây .
SỐ LƯỢT TRUY CẬP


accurate visitors web counter
Visits Counter
FPT University|e-Resources > Đồ án tốt nghiệp (Dissertations) > Quản trị kinh doanh (Business Administration) >
Please use this identifier to cite or link to this item: /handle/123456789/2387

Title: THE INFLUENCE OF PROMOTION ON BRAND AWARENESS: THE CASE OF GLN COMPANY
Authors: Trang, Vu Minh
Nam, Le Truong
An, Le Ngo Tuan
Hung, Hoang Viet
Tung, Nguyen Duc
Keywords: Capstone Project
Đồ án tốt nghiệp
GLN COMPANY
PROMOTION
Brand Awareness
GLN English Center
TV advertisemen
print advertisement
event sponsorship
online advertisement
mobile advertisement.
Issue Date: 2018
Publisher: FPTU Hà Nội
Abstract: This research is designed for finding impact of promotion on customer’s brand awareness, how they influence and what factor of promotion is impact the most to customer brand awareness. And based on it, provide recommendations for marketing strategy of business. Methodology: This research integrating both qualitative and quantitative research. Quantitative was conducted by online survey with multiple questions while qualitative was implemented with in-depth interview.
URI: http://ds.libol.fpt.edu.vn/handle/123456789/2387
Appears in Collections:Quản trị kinh doanh (Business Administration)

Files in This Item:

File Description SizeFormat
Final Report.pdfFree1.38 MBAdobe PDF book.png
View/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

 

  Collections Copyright © FPT University

FSE Hoa Lac Library

Add : Room 107, 1st floor, Hoa Lac campus, Km28 Thang Long Avenue, Hoa Lac Hi-Tech Park

Office tel: + 844.66805912  / Email :  thuvien_fu_hoalac@fpt.edu.vn

 - Feedback